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Building Successful Global Business Partnerships with Customers

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As I have learned about partnerships and how they respond/relate to its customers, what theory would be best applied to those organizations that have global presence and is dealing/working with various cultures? Explain how/why?

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Solution Summary

An expert briefly discusses the best business theory for developing successful partnerships between companies that do global business with different cultures and why the theory is pertinent

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Of all the applicable theories, the best among them for this scenario is "Test assumptions before taking ...

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