Assessment of executive summary

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1- Please Make Nice comment and agree with her ( Dyana ) about her Executive Summary, the comments not lower than 5 lines.

2- Please Make ONE Question on this topic after end the comment . I give you Example of comments in the end my question. (Look The Example).

EXECUTIVE SUMMARY

As the world markets become increasingly competitive and complex, ToolsCorps is seeking to gain a competitive advantage by breaking into the global marketplace. Households and Mom and Pop businesses are turning to more efficient and effective means of performing home improvement and construction projects, therefore we will position our products to target those market segments.

ToolsCorps will achieve business success by expanding to the global market for power tools. The global demand for power tools continues to widen as people increasingly seek more resourceful labor, being that our products use external sources of power to function, rather than manual labor (Singh & Pereira, 2015). The purpose of this report is to provide details on global market entry for ToolsCorps with its power tools products.

The global market for power tools marked an incredible value worth over US$27.3 billion in 2015. Research shows the demand for power tools is projected to rise 4.8% per year reaching $32.9 billion by 2018 ("World Power Tools World Power Tools - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends," 2015). Growth will continue to rise in emerging markets due to rising incomes and advances in construction.

The implementation of this initiative will significantly strengthen our brand name within other nations. Technological advancements will provide an opportunity to hone in on foreign operations as well as reduce costs. The firm will also get access to cheaper sources of inputs from the host nation or other nations in the region. The future of this initiative well eventually allow ToolsCorps the ability to establishment production operations in foreign countries, thereby reducing the costs of production.

The initiative is estimated to cost $1M, to establish distribution channels and marketing operations. The initial investment is expected to be recouped within the first 5 years of operations. The annual sales in the first 2 years are estimated to be $1M, with an estimated increase of 5%-8% in the subsequent years. Although ToolsCorps may face competition from already established rivals, it stands a better position to win a competitive advantage. Consumers are seeking for highly innovative products. The firm may address the markets with perfectly designed products to match market needs. Although the initiative may face various challenges such as competition and increasing dynamics of the world markets, it will apply its strengths to achieve its goal of increasing profit through globalization.

Projected Sales Forecast

Years Sales
Year 1 $500,000
Year 2 $ 1,000,000
Year 3 $1,500,000
Year 4 $2,000,000
Year 5 $2,500,000

References:

Singh, N., & Pereira, A. (2015). The culturally customized Web site: Customizing web sites for the global marketplace. Burlington, MA: Elsevier Butterworth-Heinemann.

World Power Tools - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends and Companies including Stanley Black & Decker, Bosch, and Makita. (n.d.). Retrieved from http://www.freedoniagroup.com/World-Power-Tools.html

(Example of comments) :
Hello Dyana
Well done! I really like the way that you summarized the project in a clean and informative way. This is a good executive summary.
The Executive Summary is intended to give an overview of the content of the document. This allows a person to decide if they have an interest in reading the whole project. Your summary is very well done and creates a clear picture of the recommendation that is contained in your paper. Great job!!

Regards,
Menas