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Advertisements & Claims: True or False????

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Many ads seem to tell individuals that if they will only buy product X, they will acquire friendship, self-esteem, sex appeal, power, health, etc. Collectively these ads tell individuals that they will be able to satisfy some of their most important desires through the purchase and use of consumer products. First, does this characterization of ads seem correct to you? Why, or why not? Illustrate your position with examples from ads. Second, do you think that there is anything morally objectionable about this practice? Why, or why not? Explain.

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Solution Summary

This solution evaluates the concept that advertisements seem to tell individuals that if they will only buy product X, they will acquire friendship, self-esteem, sex appeal, power, health, etc. Collectively these ads seem to tell individuals that they will be able to satisfy some of their most important desires through the purchase and use of consumer products. This solution addresses if this characterization of advertisements is accurate. Examples and links are given. In addition, it discusses if there is anything morally objectionable about this practice, with explanation.

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The idea that advertisements reflect a lifestyle that is attainable through purchasing the product is false. None of us is so ignorant to think that L'oreal's Mascara (http://www.lorealparisusa.com/_us/_en/default.aspx#/?page=top{userdata//d+d//|diagnostic|main:supercategory:cosmetics|media:_blank|nav|overlay:_blank}) will make one look like Beyonce or a super model. Or, that buying a Chevrolet Suburban(http://www.youtube.com/watch?v=Dj1el3R3BGY) will suddenly give one a family to haul around. ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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