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False and misleading advertising

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False and misleading advertising-in 2005 a federal court issued an order January 6th that barred Listerine advertisements that claim the mouthwash is as effective as floss in reducing interproximal plaque and gingivitis. Judge Chin concluded that the Listerine claims represent "false and misleading advertising" and pose a public health risks, as they "present a danger of undermining efforts of dental professionals - and the ADA - to convince consumers to floss daily."

1. What are the risks to companies that engage in such practices? Think big picture.

2. What could companies do to reduce the likelihood of inappropriate marketing ads that make claims that cannot be substantiated?

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Solution Summary

Based on the scenario, this solution responds to the following questions: 1. What are the risks to companies that engage in such practices? What could companies do to reduce the likelihood of inappropriate marketing ads that make claims that cannot be substantiated? References provided.

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