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Training Design and Development

The Director of Sales, Jorge Muñoz, has approached you to recommend training for new sales representatives.

In the form of an e-mail (placed in a Word Document), complete the following:

* Identify the training objectives
o What will the trainee know and be able to do upon completion of training?
o Include the quality of performance and the conditions under which performance occurs.
* Write up an audience analysis that includes the following:
o skills, needs, and interests of the target training group
o relevant background knowledge
o when, where, and how the training should be delivered
o any additional information you think is important to include
* Direct your recommendations to Mr. Muñoz

To help you identify the type of work sales representatives perform, check out the Occupational Outlook Handbook published by the U.S. Department of Labor â?" Bureau of Labor Statistics (using the resources in course materials). Perform your search by job title or by using an alphabetical search.

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Solution Summary

Identify the training objectives
o What will the trainee know and be able to do upon completion of training?
o Include the quality of performance and the conditions under which performance occurs.
* Write up an audience analysis that includes the following:
o skills, needs, and interests of the target training group
o relevant background knowledge
o when, where, and how the training should be delivered
o any additional information you think is important to include

Solution Preview

Dear Jorge Muñoz,

Kindly review the following recommendations for the proposed sales training program for new sales reps.

Once, the training is completed, it is very important for the sales representative to know about the company. This would include complete knowledge regarding the history, values, objectives, policies and practices of the company. This would enable the sales force to perform better and improve their productivity and thus profitability of the company.
Another important thing is the product knowledge. The trainee should be well versed with product's specifications, features, usage guidelines and the product pricing upon the completion of training so that he could satisfy the queries of the target customers with full confidence.

Also, effective sales training program will enhance the trainee's understanding regarding his day to day work expectations and responsibilities so that he could handle ...

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