Crisis communication management

Solution Preview

"But in a world where disgruntled employees and unhappy customers can trash you globally in the time it takes to dash off a nasty blog posting or upload a cell phone video, it's becoming much harder to manage reputation the old-fashioned way, by hiding behind lawyers and crisis-management consultants" (Murphy, 2010).

Preventive crisis management strategies reduce risks of potential lawsuits, the loss of brand reputation, the loss of market share, and enables better financial stability. In order to prevent crisis risk, the company must implement an effective ERM (enterprise risk management). Furthermore, to avoid potential legal and financial crisis, the company must ensure compliance with the mandatory Sarbanes Act of 2002 that regulates ...