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Coca Cola

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1. What type of market does the Coca Cola Company operate in? Does this organization operate as a monopoly? Compete in an oligopolistic competition? Is it in a perfectly competitive market?

2. Describe some of the specific characteristics of why you feel the Coca Cola Company belongs in that market structure. For instance, are there many firms in the industry? Who are their competitors? etc.

3. What are the advantages and disadvantages of the Coca Cola Company being in the type of a competitive market as you described in (2) above?

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What type of market does the Coca Cola Company operate in?

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Coca Cola operates in a monopolistically competitive market as there are a large numbers of sellers offering cola profucts and there are non-price differences in their products.

2. Describe some of the specific characteristics of why you feel the Coca Cola ...

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Sheetal Jain, PGDM
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  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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