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    Product Brand: Six Level Meaning

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    Competition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.

    Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 14, 15, and 16, Pages 406-502.

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    Solution Preview

    Please see response attached (also below). I hope this helps and take care.

    RESPONSE:

    What is a brand? Example: Coca-Cola

    Six levels of meaning:

    1. Attributes e.g., high volume sales
    2. Benefits e.g., refreshing and thirst quenching
    3. Values e.g., ...

    Solution Summary

    This solution describes a familiar soft drink brand (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning of a product brand.

    $2.19

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