Competition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 14, 15, and 16, Pages 406-502.© BrainMass Inc. brainmass.com June 3, 2020, 7:00 pm ad1c9bdddf
Please see response attached (also below). I hope this helps and take care.
What is a brand? Example: Coca-Cola
Six levels of meaning:
1. Attributes e.g., high volume sales
2. Benefits e.g., refreshing and thirst quenching
3. Values e.g., ...
This solution describes a familiar soft drink brand (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning of a product brand.