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    1. What are some ways foreign consumer behavior is affected by culture, subculture, or personal factors? Is it preferable for a company to conduct its own global marketing strategy or to hire an outside company to conduct research for them? Explain your answer.

    2. What are some factors to consider when segmenting global markets? How do organizations decide which market segments to target?

    3. What are some global brands you believe have high brand quality? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent global brand crisis with which you are familiar. Was this crisis managed well? Explain your answer.

    4. How does an organization leverage existing clients to find new clients? How could you leverage your existing clients to grow your business? How can you extend the lifetime value of your customers?

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    1. What are some ways foreign consumer behavior is affected by culture, subculture, or personal factors? Is it preferable for a company to conduct its own global marketing strategy or to hire an outside company to conduct research for them? Explain your answer.

    Foreign consumer behavior is affected by culture, subculture and personal factors in a number of ways. For example, a person who buys from the United States clothing for their children and family usually notices that it is made in China. This allows for countries, such as China to thrive more effectively because of consumers that are not citizens of that part of the world. Many people who work in that part of the world live in sweatshops and low income housing in order to make a living, while a select few do not. Regardless, because of consumers in the U.S. buying clothes from China as well as many other products, China's culture is thriving in the cities; whereas, those that are in the suburbs or small towns have to make their own products and sell them on the street for a cheaper price. This makes life difficult for that part of the country because of the fact that multinational corporations are thriving in other parts of the world more so than that of the U.S.

    For how busy marketers are with advertising in all parts of the world, the majority conduct their own global marketing strategy that enables them to conduct their own research; however, a select few actually do outsource this opportunity and have other companies do it for them. This is possibly because of the organization having the budget for it, and this includes ...

    Solution Summary

    This solution discussed consumer behavior, segmenting global markets, global brands and clients.

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