Explore BrainMass

Explore BrainMass

    Brand Awareness

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    When launching a product, would it be better to have the strength of a household brand name behind you or and up-and-coming unknown? Why? How does building awareness for your product differ between established companies and start-ups?

    © BrainMass Inc. brainmass.com June 4, 2020, 12:03 am ad1c9bdddf

    Solution Preview

    The answer to this depends on the product. If a product is something that has been done before (for example, a new paper towel product that is reusable), then having a name like Brawny will definitely help since people identify that brand with quality, especially if they have used it before and have been satisfied. However, there is a downside to this as ...

    Solution Summary

    Building product awareness differ in established companies and start-ups is examined.