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    Hierarchy of Effects model

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    What are the various creative components of print media and which element of the Hierarchy of Effects model do they attain?

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    Hierarchy of Effects model

    What are the various creative components of print media and which element of the Hierarchy of Effects model do they attain?
    The creative components of print media are the copy (written message), the use of fonts, layout, use of colors, graphics, photos, brand name placement, and the use of white space,
    The copy is also the message and so it creates awareness of the product or the brand. It also provides the knowledge about the product to the target audience. The copy can also ...

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