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    Compare and contrast the engineering perspective and quality management

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    1. Compare and contrast the engineering perspective and the marketing perspective of quality.
    2.what is meant by the phrase cost of quality? How can this phrase help a firm address its quality concerns?
    3. what are the quality costs when you hard drive crashes?
    4. Describe the concept of benchmarking. Provide and example of how a restaurant could use benchmarking to improve performance. Which company would be used as a benchmark organization for this restaurant?
    5. explain the customer-driven quality cycle. what are expected quality, actual quality , and perceived quality?

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    Solution Preview

    Out of 32 questions these are the five questions that I am stuck on. I need help with.

    1. Compare and contrast the engineering perspective and the marketing perspective of quality.
    Engineering perspective of quality is:
    a) Concerned with technical aspects of products and process design
    b) Operations research
    c) Product design engineering
    d) Concurrent engineering
    e) Applied statistical thinking to reliability
    f) Life testing
    g) Redundancy
    h) Statistical Process Control (SPC) - monitors capability and stability
    Marketing perspective of quality is:
    a) Relationship management has shifted marketing to satisfying and giving value to the customer.
    b) Quality is as the customer actually sees it.
    c) Marketers know that high prices do not mean high quality

    2. What is meant by the phrase cost of quality?
    The phrase 'cost of quality' refers to preventing, detecting, and dealing with defects caused costs. This phrase is sometimes seen as 'quality costs'. It doesn't mean the costs are using a better material or higher gold content than lower. The phrase means all the costs that incurred to prevent defects or the costs incurred because of the defects in products.
    How can this phrase help a firm address its quality concerns?
    Researched statistics of costs can help a firm predict what cost of quality they may have to deal with in certain products. When they know what the defects are, they can rectify the problem before more are made and then cut down on repair or replacement costs. ...

    Solution Summary

    The expert compares and contrasts the engineering perspective and the marketing perspective of quality.

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