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The Balanced score card

How does one assess a company's performance in areas such as customer satisfication, loyalty, employee morale, technical skills and know how and such other nonquantitative factors that cannot be put in the balance sheet?

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The Balanced score card
How does one assess a company's performance in areas such as customer satisfication, loyalty, employee morale, technical skills and know how and such other nonquantitative factors that cannot be put in the balance sheet?

The financial statements of any company or organization are important tools used to drive the company forward. These statements provide valuable information to management in order for sound decisions to be made. Financial statements are made up of quantitative information. Although these financial statements and the information it provides are extremely important for management, they don't provide any insight to non quantitative factors. Factors such as customer satisfaction, customer loyalty, employee morale, technical skills and know ...

Solution Summary

The solution determines how one assess a company's performance in areas such as customer satisfaction, loyalty, employee morale, technical skills and other non quantitative factors that cannot be put in a balance sheet.

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