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Write a 700- to 1,050-word summary that explains your critical thinking on how you derived your strategic objectives from your vision, mission, values, and SWOTT analysis. Most students earn ZERO on this part as they do not describe the linkage or alignment of their chosen strategic objectives with the specifics of their mission/vision/values. For example if a value you have is superior customer service you could discuss how one or more strategic objectives are SPECIFICALLY linked to achieving this value.
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Developed plan strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. You need to address the following four areas of the balanced scorecard when developing your strategic objectives:
Balanced scorecard plans are examined. Strategic objectives specifically linked to achieving values are given.