Balance Scorecard
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That defines your objectives and explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.
(For an example of a balanced scorecard, Formulation, Implementation, and Control
Properly cite your references.
Develop the strategic objectives for a Event Planning business In the format of a Balanced Scorecard.
The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Your objectives should be SMART: Specific, Measurable, Attainable, Realistic, and Timely.
Develop at least three strategic objectives for each of the following four Balanced Scorecard areas identified above (Financial, Customer, Process, Learning & Growth). For each strategic objective, develop a metric and target using a Balanced Scorecard format.
(For example a strategic objective in the shareholder or Financial Perspective is "Increase in Market Share". A metric to actually measure this strategic objective of market share increase is "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase in Market share" could be "Increase market share by 2% for each of the next three years" of an increase of 2% per year for 3 years.)
Be sure to consider all of the following four quadrants of the Balanced Scorecard when developing your strategic objectives:
Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position
Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value
Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Operations metrics
Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
Employee satisfaction
Employee turnover or retention
Level of organization capability
Nature of organization culture or climate
Technological innovation
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The response was posted in 1285 words with references.
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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