E-Marketing and building long-term customer relationships
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In your own words please discuss how E-Marketing is able to build long-term customer relationships due to:
1. Online FAQs
2. Automatic e-mail responders
3. Customized Websites
4. Fax-on-demand
5. Supply chains integrated with the firm's functions
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Solution Summary
A discussion of how E-Marketing is able to build long-term customer relationships due to:
1. Online FAQs
2. Automatic e-mail responders
3. Customized Websites
4. Fax-on-demand
5. Supply chains integrated with the firm's functions
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In your own words please discuss how E-Marketing is able to build long-term customer relationships due to:
Communication is a critical part of any relationship and all of these are ways of ensuring proper and timely communications with customers.
1. Online FAQs - Online FAQs are there to answer questions all visitors to a company's website may have. In addition to providing the information customers may need to make a purchasing decision, the presence of relevant FAQs shows customers that the company knows its business well enough to know what questions customers are asking and it makes customers feel good that, they are not the only ones with these questions!
2. Automatic e-mail responders
Every email contact with a prospect or customer is a marketing opportunity. Although it is not always an opportunity for direct marketing or sales, it can certainly be one for brand-building or relationship-marketing.
Auto-responders are a way to make sure an organization has no gaps in its email communication. Automatically answered emails when a customer service representative is not available make the most of all outgoing email to reinforce brand messages, encourage customer communication or cement customer relationships.
The following are examples of some critical customer ...
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