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Southwest Airlines

Southwest Airlines is currently working with Volaris to provide service to Mexico by 2010. Volaris was founded in 2006, so they are fairly new airline. While Southwest Airlines is establishing joint ventures with a Volaris, point out these below with reference. Please do not copy and paste and provide as much as details possible.

1. Risks and Opportunities
2. Business etiquette in Mexico
3. Negotiation strategy: What should Southwest do
4. Choice of business models for successful venture with Mexican carriers

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Southwest Airlines is currently working with Volaris to provide service to Mexico by 2010. Volaris was founded in 2006, so they are fairly new airline. While Southwest airlines is establishing joint ventures with a Volaris, point out these below with reference. Please do not copy and paste and provide as much as details possible.

1. Risks and Opportunities
There are several risks for Southwest Airlines establishing joint venture with Volaris to provide service in Mexico. First, there is a fear of political upheaval in Mexico that can create uncertainties. Second, there is the risk of economic crisis in Mexico. Third, there is a risk that the new company may face fierce competition from other low cost airlines that are eying the Mexico market. For instance there can be fierce competition from companies like Avolar, Azteca, Click, Interjet and vivaAerobus.
The opportunities in Mexico are that there is tremendous market potential as the population of Mexico grows and demand for low cost airlines increases. In addition, as the full effect of NAFTA takes place and more factories are established by American companies in Mexico, there will be a steep increase in the demand for low cost airfares. Currently, in different parts of Mexico there are new commercial projects and even new resorts come up. These will be an increase in demand for low cost airlines. In particular there is an increasing demand for low cost airlines on Monterrey, ...

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This answer provides you an excellent discussion on Southwest Airlines

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