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Southwest Airlines is currently working with Volaris to provide service to Mexico by 2010. Volaris was founded in 2006, so they are fairly new airline. While Southwest Airlines is establishing joint ventures with a Volaris, point out these below with reference. Please do not copy and paste and provide as much as details possible.

1. Risks and Opportunities
2. Business etiquette in Mexico
3. Negotiation strategy: What should Southwest do
4. Choice of business models for successful venture with Mexican carriers

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Southwest Airlines is currently working with Volaris to provide service to Mexico by 2010. Volaris was founded in 2006, so they are fairly new airline. While Southwest airlines is establishing joint ventures with a Volaris, point out these below with reference. Please do not copy and paste and provide as much as details possible.

1. Risks and Opportunities
There are several risks for Southwest Airlines establishing joint venture with Volaris to provide service in Mexico. First, there is a fear of political upheaval in Mexico that can create uncertainties. Second, there is the risk of economic crisis in Mexico. Third, there is a risk that the new company may face fierce competition from other low cost airlines that are eying the Mexico market. For instance there can be fierce competition from companies like Avolar, Azteca, Click, Interjet and vivaAerobus.
The opportunities in Mexico are that there is tremendous market potential as the population of Mexico grows and demand for low cost airlines increases. In addition, as the full effect of NAFTA takes place and more factories are established by American companies in Mexico, there will be a steep increase in the demand for low cost airfares. Currently, in different parts of Mexico there are new commercial projects and even new resorts come up. These will be an increase in demand for low cost airlines. In particular there is an increasing demand for low cost airlines on Monterrey, ...

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Southwest Airlines strategy implementation

The Case in this course is an ongoing case, which means that we have been taking an intensive look at one company over the course of 5 modules. This term, we conducted a strategic analysis of Southwest Airlines. In order to be best prepared and perform well on the cases, it is highly recommended that you complete the background readings and the SLP before writing the case.

Required Reading

Please refer to the required and optional readings on Strategic Controls, the theme for this module.

Assignment

In Module 5, we will conclude the case study process by researching Southwest Airlines' strategic controls and their fit with Southwest's chosen strategy.

Keys to the Assignment

Step One. Review you Case papers from Modules 1-4 so that you are familiar with the mission, vision, SWOT, strategy, and strategic choices you have identified over the course of the class.
Step Two. Research the structure, systems, people, and culture at Southwest Airlines. Use the questions listed in the SLP as a guideline. You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.
Step Three. Describe Southwest's organizational design, key strategic control systems, primary human resources concerns, and cultural factors, the effect they have had on the implementation of Southwest Airlines' strategy.
Step Four. In a paper, critically evaluate the fit - or the lack of fit - between the company's mission, strategy, and organizational components critical to implementation. Do these components complement the strategy? Why or why not?
Step Five: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Southwest Airline's company consultant. This is a professional document. Follow the format below:
Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
Conclusion: Summarize your paper in the light of your thesis statement.

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