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Southwest Airlines Inc. and Maslow's Heirarchy of Needs

Question 1

Are Southwest Airlines Inc. leadership and policies fulfilling Maslow's needs ' theory stages?

Please apply Maslow's hierarchy of needs to work motivation at Southwest Airlines, showing how various levels are or are not being met by Southwest Airlines Leadership and Human Resources Management.

(for example, are there employees at Southwest Airlines ever fired? How does that relate with lower level needs, such as safety needs?)

Question 2

Are the Southwest Airlines Inc. leadership and HRM applying concept of Reinforcement Theory in order to motivate their employees?

Please apply Reinforcement Theory of Motivation to work motivation at Southwest Airlines, showing whether concepts of reinforcement theory are being utilized Southwest Airlines Leadership and Human Resources Management

Question 3

Is there a relationship between the success of Southwest Airlines, in the top of best companies by Fortune for years, and the highly motivated workforce at Southwest Airlines Inc?

Solution Preview

Are Southwest Airlines Inc. leadership and policies fulfilling Maslow's needs ' theory stages?

On Physiological needs

Southwest Airlines served the physiological needs of its employees by providing them stable employment that sustained them with their basic needs. Heskett (2001) mentioned that "one organization that has been a consistent winner has been Southwest Airlines, the only major airline not announcing layoffs..."

On Employees' Self-Esteem

The company's insistence on the welfare of their employees was exemplified by the CEO of Southwest Airlines, James F. Parker, said: "We are willing to suffer some damage, even to our stock price, to protect the jobs of our people" (Motivating Today's Employees, 2012).
Southwest Airlines boosts the self-esteem and confidence of its employees by letting them participate in key operating decisions. Gary Kelly when interviewed by Conley (2009) said, 'There's a reason our flight attendants appear happier than those at the other airlines. We take them into account when we make key operating decisions in our company. I'm not sure our competitors do the same.'

On Self-Actualization

Conley (n.d.) said that "industry-leading companies like Google, Genentech, and Southwest Airlines"which regularly appear on lists of great places to work"have learned that the key to raising performance levels is to create a sense of real meaning for employees". In plain terms, this is self-actualization.

Are the Southwest Airlines Inc. leadership and HRM applying concept of Reinforcement Theory in order to motivate their employees?

Please ...

Solution Summary

The solution evaluates whether Southwest Airlines Inc. leadership and policies have fulfilled Maslow's Hierarchy of needs theory.

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