Explore BrainMass

Qualitative and Quantitative Research Defined

Homework help from our online tutors - BrainMass.com

Define qualitative research and quantitative research. Is quantitative research more valid than qualitative research? Why or why not?

© BrainMass Inc. brainmass.com September 18, 2018, 9:30 am ad1c9bdddf

Solution Preview

Quantitative research - measures the outcome of results by assessing statistical data that is often times objective. In other words, researchers identify what to examine or study, pinpoint a specific target, otherwise known as a sample size based on a population, and evaluate using a statistical instrument to determine the sample size or confidence interval. Qualitative data are the basis of every¬¬ critical decision that impacts the world around us. For example, our roads, freeways, and public transportation system are mostly determined by statistical qualitative data. For instance, in Las Vegas, ...

Solution Summary

This problem solution defines and identifies the differences between qualitative and quantitative data.