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Qualitative and Quantitative Research Defined

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Define qualitative research and quantitative research. Is quantitative research more valid than qualitative research? Why or why not?

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Solution Summary

This problem solution defines and identifies the differences between qualitative and quantitative data.

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Quantitative research - measures the outcome of results by assessing statistical data that is often times objective. In other words, researchers identify what to examine or study, pinpoint a specific target, otherwise known as a sample size based on a population, and evaluate using a statistical instrument to determine the sample size or confidence interval. Qualitative data are the basis of every¬¬ critical decision that impacts the world around us. For example, our roads, freeways, and public transportation system are mostly determined by statistical qualitative data. For instance, in Las Vegas, ...

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