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Social conscience in advertising

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Please help with this assignment.

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 Questions: In at least 25 lines of copy briefly summarize Helm's theme and then analyze how he would view the advertising of Spuds Mackenzie, brand stretching, the New York Times' refusal to advertising tobacco and whether or not he would approve (and if so with what restrictions) the advertising for Pringles, deer-configured lawn ornaments, Taco Bell tacos and Victoria Secret lingerie.

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David Helms article regarding social conscience (or the lack thereof) iin advertising, with analysis and commentary on several advertising decisions made by major corporations.

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My thoughts upon this topic are copied and pasted for you here. This is an interesting topic, and I encourage you to consider how these advertising examples have impacted you personally in your life, and to discuss those viewpoints in addition to any thoughts that occur to you as you read my reflections.

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I had been aware of the profound influence of advertising upon human societies for some time on a subliminal level, but this awareness was brought vividly home to me just some weeks past when I relocated to a third world country to live and work, and simultaneously did a little research, for another topic, on infant formula marketed to first, America, and then to other nations of the world. I finally understood, on a conscious level, what advertising does, has done and continues to do to the human family that lives upon this mudball we call home. A capitalist to the core, I sincerely believe in the process of man's betterment of himself, his community and his society through the creation and sale of goods and services. However, along with this quest for profit must come compassion for and respect for the other people who also inhabit this Earth, and a fundamental, ethical refusal to view those persons as targets, opportunities or obstacles. This, then, is the core message of David Helm's 1999 article Advertising's Overdue Revolution. Advertising must accept that profit, while a significant motivating factor for advertisers, cannot be the central motivating factor. Advertising must be tempered with the fundamental concern for the well-being of the people and the planet upon which we reside.

In light of that caveat, let us consider the following advertising issues in order: Spuds Mackenzie, brand stretching, the New York Times' refusal to advertising tobacco and whether or not he would approve (and if so with what restrictions) the advertising for Pringles, deer-configured lawn ornaments, Taco Bell tacos and ...

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  • BSEd, University of Georgia
  • MED, University of Georgia
  • EDd (IP), Northcentral University
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