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    Advertising and branding add value to products

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    How does advertising and branding add value to products? Why do name brands sell for higher average prices than generics? How does new technology add value to existing products?

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    © BrainMass Inc. brainmass.com October 10, 2019, 2:01 am ad1c9bdddf
    https://brainmass.com/business/branding/advertising-branding-add-value-products-359450

    Solution Preview

    How does advertising and branding add value to products?
    * Both advertising and branding add value to products first and foremost due to the reinforcement they provide. Since both constantly are presented to consumers on a regular basis, they impart to the consumer's sub conscience that the brand must be of good quality for the company to ...

    Solution Summary

    The expert examines the advertising and branding to add value to products.

    $2.19