Purchase Solution

Ad campaign for snobs

Not what you're looking for?

Ask Custom Question

Pool out the campaign by inventing new one-liners that convey the same elitist attitude, that communicates luxury, and isolates the target to those who have
ample discretionary income.

Turn in at least three headlines (more is even better).

You may simulate the ad itself, or simply computer generate the lines on a clean sheet of paper.

For example, a pool out of the campaign might be:

We're not elitists.
Oh, wait!
Yes, we are!

Purchase this Solution
Solution Summary

Advertising campaign targeted for elitist customers, explanations and examples are provided.

Solution Preview

It would have helped to have had the ad campaign to view, but I understand what the assignment is looking for. The ad campaign is focused upon people of the "upper crust," who consider themselves to be above the common people (like you and me!) They are snobs, which explains the assignment's title. The subject of the advertisement campaign is a brand of luggage designed for the very wealthy, who believe they are worthy of the very best, and are willing to pay exorbitant prices to have the cachet associasted with this expensive brand of luggage.

This assignment is an exercise in understanding your audience. This is a tactic that writers of all sorts (not ...

Solution provided by:
Dianne Stephens, EDd (IP)
Education
  • BFA, University of Georgia
  • BSEd, University of Georgia
  • MED, University of Georgia
  • EDd (IP), Northcentral University
Recent Feedback
  • "I love it."
  • "Thank you good start in right direction "
  • "Thank you so much. Beautiful "
  • "Thank you so much"
  • "Thank you for the great notes on ELLS. "
Purchase this Solution
Free BrainMass Quizzes
Paleolithic and Neolithic art

How much do you know about the basics of Paleolithic and Neolithic art? Take this quiz to find out!

Photography

Test your introductory knowledge of photography.

Art of the Roman Republic

This quiz will test your basic knowledge of the art of the Roman Republic.

Rodin's Gates of Hell

How much do you know about this pivotal sculpture? Take this quiz to find out!

Ancient Near East

How much do you know about the art of ancient Mesopotamia? Take this quiz to find out!

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Management

    //Before writing about the ad campaign for online BBA covering, it is essential to gain knowledge about the key aspects of ad campaign.

  • Success of the "Got Milk?" campaign

    The campaign worked really well because the advertisers thought of an alternative, risky strategy to appeal to the masses and create a distinct importance about milk in the eyes of customers who take Milk for granted.

  • Offensive Marketing Advertisement and Example

    This advertisement turns me off and makes me want to wear clothes for athletes, not fat people. Link to ad: http://www.google.com/imgres?

  • Comparison of advertising metrics

    One Nike advertising campaign from 2000 or before is 1999 when it had Tiger Woods juggle a golf ball during the commercial. The director of this ad was Doug Liman. The ad is considered to be the greatest golf commercial.

  • Effective Advertising Campaign

    This solution of 170 words discusses an effective advertising campaign for HBO. Reference used is included.

  • Promotional Campaign Ad

    584487 Promotional Campaign Ad Read Critical Thinking Exercises question 3 on page 349 at the end of chapter 12. Use one of the choices to create an ad, or use the focus (product/service) or your Promotional Campaign to design an ad.

  • The Flamingo Grill Linear Programming

    What is your recommendation for the Flamingo Grill's advertising campaign? Thank you so much for your help! Please see the attached file.

  • T-test for Means

    It appears as if the expensive ad campaign works to increase the number of pizzas sold. Can you suggest a different methodology to test whether the ad campaign is effective?

  • Pretesting advertising

    - Ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign Pretesting can have many reasons for not providing the appropriate insight into how well a campaign will play out in the public.

View More Related Solutions