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    Regression analysis for Ford Motor Company

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    You are the general marketing manager of Ford Motor company. The CEO of the company asked you to assess the viability of producing alternative fuel automobiles (ex, ethanol). What types of forecasting techniques would you use to forecast sales? Should you determine that regression analysis may be beneficial in addressing this question, what type of data and variables might you use to estimate the sales of the alternative fuel automobiles.

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    Solution Preview

    Regression analysis is definitely the most useful technique in this case where I have to forecast the sales of alternative fuel mobiles. Regression analysis requires the listing of the dependent variable values against the independent ...

    Solution Summary

    Regression analysis is defined.