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Identify a business research issue, problem, or opportunity

Identify a business research issue, problem, or opportunity facing a organization that can be examined using regression analysis. Then, use the Internet or other resources to collect data pertaining to your selection. Examine the regression analysis on your collected data. Begin by describing the research issue, problem, or opportunity and the accompanying data. Then, perform a regression analysis on your data using any method of computation. Finally, interpret the results of your regression analysis, state the limitations of your analysis, and describe the significance of the results to the organization as a whole. Be sure to attach the results of the regression analysis created to your paper.


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Problem : The marketing department at Daiichi Sankyo is trying to determine if the organization should allocate more money in the future for advertising a new pharmaceutical that was recently launched called Benicar HCT for the treat high blood pressure. ( The marketing department wants to know whether there is a strong correlation between the amount of money spent on the advertising campaign for Benicar HCT and the number of orders we receive. The cost of advertising is an important consideration for Daiichi Sankyo and the senior management wants to ensure that the advertising money is spent efficiently. We have collected data over the past 20 months to indicate the actual amount of money spent on advertising and the amount of orders the company has received for Benicar HCT. Here is the data that the organization has collected:
Month Advertising Cost (thousands of dollars) Number of ...

Solution Summary

The solution provides detailed instructions on an example of regression analysis of sales and advertising. It includes a 3-page Word file and an Excel file.