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Identify a business research issue, problem, or opportunity

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Identify a business research issue, problem, or opportunity facing a organization that can be examined using regression analysis. Begin by describing the research issue, problem, or opportunity and the accompanying data. Then, perform a regression analysis on your data using any method of computation. Finally, interpret the results of your regression analysis, state the limitations of your analysis, and describe the significance of the results to the organization as a whole. Be sure to attach the results of the regression analysis created to your paper.

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Solution Summary

The solution provides detailed explanations in a 3-page Word file regarding a business research and regression problem. It also include the regression analysis in Excel format.

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Problem description
A CEO of a large pharmaceutical company would like to determine if he should be placing more money allotted in the budget next year for television advertising of a new drug marketed for controlling asthma. He wonders whether there is a strong relationship between the amount of money spent on television advertising for this new drug called XBC and the number of orders received. The manufacturing process of this drug is very difficult and requires stability so the CEO would prefer to generate a stable number of orders. The cost of advertising is always an important consideration in the phase I roll-out of a new drug. Data that have been collected over the past 20 months indicate the amount of money spent of television advertising ...

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