Examine a business problem/opportunity (a management dilemma) confronting your organization that you feel could be addressed through the application of business research principles by performing the following:
· Create a problem/opportunity statement (a management dilemma).
· Develop two or three constructs of the problem/opportunity
· Develop an operational definition from the constructs
· Identify the unit of measure within each of the constructs.
· Describe the business research process for addressing or finding a solution to your selected problem/opportunity. By using the management research question hierarchy.
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? Create a problem/opportunity statement (a management dilemma).
The company will increase its sales, in the southern part of the country, by at least 30 percent.
? Develop two or three constructs of the problem/opportunity
The company will increase its sales by 30%
The company will increase its sales in the Southern part of USA.
The company will use its sales force and advertising to increase ...
This positing creates a problem opportunity statement. This also develops constructs of the problem/ opportunity and identifies suitable measures for these constructs.
For your group project, consider The McGraw-Hill Companies (http://www.mcgraw-hill.com/). Using the guidelines established in Chapter 11 of your text, produce a Strategic Audit for McGraw-Hill . As you produce your Strategic Audit, make sure to include all eight sections.
IFAS, EFAS, and SFAS tables are to be presented in Excel format, separate from the rest of the assignment, which is to be written in a Word file. As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (up to seven pages double-spaced).
You will be graded on your knowledge of the software in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. You will also be graded on your ability to analyze socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend, and finally on your critical thinking and problem solving abilities in justifying your set of strategies.
Explain the strategic management process within the global environment.
Describe the role of corporate governance in strategic decision making.
Conduct various environmental analyses as they relate to an organization.
Identify challenges in strategy implementation.
Formulate strategies and potential strategic alternatives for different situations.
Recognize situations that present potential ethical and legal issues and develop solutions for those issues.
DONT NEED (EFAS, IFAS, SFAS) Excel fileView Full Posting Details