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Business Opportunity Statement

Examine a business problem/opportunity (a management dilemma) confronting your organization that you feel could be addressed through the application of business research principles by performing the following:

· Create a problem/opportunity statement (a management dilemma).

· Develop two or three constructs of the problem/opportunity

· Develop an operational definition from the constructs

· Identify the unit of measure within each of the constructs.

· Describe the business research process for addressing or finding a solution to your selected problem/opportunity. By using the management research question hierarchy.

Can you please help me I don't know how to start it. Can you also provide references to all info cited. Thank you.

Solution Preview

? Create a problem/opportunity statement (a management dilemma).
The company will increase its sales, in the southern part of the country, by at least 30 percent.

? Develop two or three constructs of the problem/opportunity

The company will increase its sales by 30%
The company will increase its sales in the Southern part of USA.
The company will use its sales force and advertising to increase ...

Solution Summary

This positing creates a problem opportunity statement. This also develops constructs of the problem/ opportunity and identifies suitable measures for these constructs.

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