Purchase Solution

Statistics: Does ad placement matter?

Not what you're looking for?

Ask Custom Question

Does ad placement matter? Corporate advertising tries to enhance the image of the corporation. A study compared two ads from two sources, the Wall Street Journal and the National Enquirer. Subjects were asked to pretend that their company was considering a major investment in Performax, the fictitious sportswear firm in the ads. Each subject was asked to respond to the question - How trustworthy was the source in the sportswear company ad for Performax? - on a 7- point scale. Higher values indicated more trustworthiness. Here is a summary of the results:

Ad source n x s
Wall Street Journal 66 4.77 1.50
National Enquirer 61 2.43 1.64

(a) Compare the two sources of ads using a t test. Be sure to state your null and alternative hypotheses, the test statistic with degrees of freedom, the P- value, and your conclusion.
(b) Give a 95% confidence interval for the difference.
(c) Write a short paragraph summarizing the results of your analyses.

Purchase this Solution
Solution Summary

The expert determines whether ad placement matters using statistics.

Solution Preview

Please refer to the attachment for the solutions.

Does ad placement matter? Corporate advertising tries to enhance the image of the corporation. A study compared two ads from two sources, the Wall Street Journal and the National Enquirer. Subjects were asked to pretend that their company was considering a major investment in Performax, the fictitious sportswear firm in the ads. Each subject was asked to respond to the question: How trustworthy was the source in the sportswear company ad for Performax on a 7- point scale. Higher values indicated more trustworthiness. Here is a summary of the results:
Ad source n x s
Wall Street Journal ...

Solution provided by:
Anwesha Ghosh, MSc
Education
  • MSc, Osmania University
  • MSc, Indian Institute of Technology - Roorkee (I.I.T.-ROORKEE)
  • BSc, Banaras Hindu University
Recent Feedback
  • "Very fast turnaround. Excellent communication! Much appreciated!"
  • "excellent"
  • "excellent"
  • "excellent work"
  • "Fantastic..great solution and very well explained!!!!"
Purchase this Solution
Free BrainMass Quizzes
Know Your Statistical Concepts

Each question is a choice-summary multiple choice question that presents you with a statistical concept and then 4 numbered statements. You must decide which (if any) of the numbered statements is/are true as they relate to the statistical concept.

Terms and Definitions for Statistics

This quiz covers basic terms and definitions of statistics.

Measures of Central Tendency

Tests knowledge of the three main measures of central tendency, including some simple calculation questions.

Measures of Central Tendency

This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.

View More Free Quizzes
Related BrainMass Solutions

  • Brand Familiarity and Marketing

    If you're talking about ad placement, those too will be able to be placed at less common time spots once brand familiarity is established to be used as reminder.

  • Breaking through advertising clutter

    Please describe the ad in detail and the placement (include the ad if possible). What makes it stand out from the competition? Are there improvements you can suggest? Does it work in both digital and traditional media in which it appears?

  • Paid placement and a top ranking

    Paid placement is when a company pays for their ad placement on major search engines. These paid placements could be bid for placement, which is the most common paid placement chosen. This type of paid placement is a pay per click type of placement.

  • Effective Advertising - Strengths and Weaknesses

    Look at the overall tone and atmosphere of the ad. This should tell you how that tone is being used to appeal to its audience. Does the scene make you want to be there? Does it give you a good and positive feeling?

  • Ubiquitous Ad Pitches Desensitizing Consumers

    The major premise of the article, "Are ubiquitous ad pitches desensitizing consumers?" is the constant barrage of advertisements has resulted in consumers no longer being shocked by the placement of advertisements in unique formats.

  • payoff matrix

    United Limo has dominant strategy, because his best response is to increase ad, no matter what is Metro's choice. If Metro increases ad (up row), United should choose to increase ad, because $15 > $0.

  • Utility and Product Placement

    532695 Utility and Product Placement How did/does marketing add utility to some product or service you've recently purchased? There are four types of utility. Your purchase likely satisfied one or more type of utility.

  • Analyzing water sample data with minitab

    The AD statistics is minimum for log normal distribution with high p value.

  • News Paper Comparison

    The editors (or head ad people) think of you as a great advertiser or a potential advertiser. You want them to think of you as a great advertiser so your ad gets good placement in their papers. What would good placement be to you?

View More Related Solutions