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Effective Advertising - Strengths and Weaknesses

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Describe the strengths and weaknesses in advertisements and how advertisements achieve their goals.

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Solution Summary

How to analyze an advertisement using its rhetorical properties to assess whether or not the advertisement is effective. Will it sell?

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The strengths and weaknesses depend upon how well the ad is constructed. If it is an effective ad, it will do appeal to the intended audience because of the way it is designed. To have a good design it must consider the following:

Ethos means how something is characterized

Logos means how something is revealed through reason and logic

Pathos means how something appeals to one's emotions. This one is very common in advertising.

Chose your ad and look at the color schemes. Colors have a way of creating an emotional response in the viewer.

Then look at the position of the ...

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