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Business Research Problem/Opportunity Analysis

Use the Internet or other resources to find an example of a research article in a professional journal of interest to you, and not in daily periodicals or weekly publications. Prepare a synopsis of the article including the following:

a. Define the business research and its purpose.
b. Explain the business problem(s) under investigation.
c. Identify the parties involved in conducting the research.
d. Describe the method(s) used to conduct the research project.

Solution Preview

Attached is the article (I highlighted the parts I thought were important) and my answers to the four questions. In italics, I put suggestions for expanding those answers. You could also include a brief summary of the article as an introduction to your essay.

a. Define the business research and its purpose.
This article describes the current problems facing Airborne Express, while the company is deciding whether or not to expand to an international market or continue specializing as a domestic carrier. There are costs and benefits to entering the global market (you can expand on this by detailing what those costs and benefits are in this case), and the purpose of this article is ...

Solution Summary

The solution is a summary and an analysis of a business-related research article concerning the business problems facing a shipping company. This solution could be used as an example of how to discuss a research article on another topic.

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