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Types of research and measurement scales

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What research study includes repeated observations over a period of time?

What type of research uses focus groups or small studies to get a "feel" for the problem?

What means in name only, data that consist of observations that can only be classified and counted by category and have no inherent order?

Sing basic research methods, the outcome of the research is applied to a business problem is called what?

What measurement scale that has no meaningful absolute zero point?

Often used in marketing and sales, this type of research always asks "who, what, when, where and how" in research questions

A measurement that uses absolute values, height weight, distance and money are all examples of what?

Numbers assigned to objects reprensentative of the rank order when the distance between each of the measures cannot be determined scientifically

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There are 8 very short answer type questions about types of research and measurement scales.

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Solution:

What research study includes repeated observations over a period of time?
Longitudinal research

What type of research uses focus groups or small studies to get a "feel" for the problem?
Exploratory Research

What means in name only, ...

Solution provided by:
Lokesh Jain, MSc
Education
  • BEng (Hons) , Birla Institute of Technology and Science, India
  • MSc (Hons) , Birla Institute of Technology and Science, India
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