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    Measurement Scales in Research

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    Write a report on different characteristics of scale types.

    •Explain Observation and Experimentation with help of an example.
    •What are different sources of secondary data information?
    •Write a note on different types of measurement scales.

    All I need is 2- 3 pages, (Word Document)
    Be sure to use academic references and cite to support your analysis.

    © BrainMass Inc. brainmass.com October 10, 2019, 8:13 am ad1c9bdddf

    Solution Preview

    In accordance with BrainMass standards this is not a hand in ready assignment but is only background help.

    Step 1
    Observation in research means the researcher observes ongoing behavior. This method is used in social sciences and market. In observation there is direct observation of the phenomena in natural setting. Let us consider an example in marketing. On the day a promotional sale is announced by a retail chain the researcher walks into one of the stores and observes the customers. In some cases the researcher intervenes in the environment. In this case, the researcher would actually make purchases from the store. He inserts himself a member of the buyers in the store (c).
    An experiment is a method in research where there are two types of variables. The independent variable is manipulated by the researcher and the dependent variable is measured by the researcher. Continuing with the example, the researcher first ascertains the average daily sales revenue of a ...

    Solution Summary

    This solution explains issues in research including types of measurement scales. The sources used are also included in the solution.