measurement types:
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1. Describe some scales that you may have used that are of the following measurement types: nominal, ordinal, interval, and ratio.
2. Is it important to provide respondents with a balanced scale? Give an example where you think that balanced and unbalanced scales work well.
3. What are some critical decisions involved in selecting an appropriate measurement scale? How do these decisions influence the research design?
4. Amar Bhide is known for the quote "By the time an opportunity is fully investigated, it may no longer exist." In the context of what we have learned about research to date, do you think he is right? Why?
5. What is piping as it pertains to an on-line questionnaire? How could you use this technique in a survey?
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This explanation provides you a comprehensive argument relating to measurement types:
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1. Describe some scales that you may have used that are of the following measurement types: nominal, ordinal, interval, and ratio.
One of the nominal scales I have used is I have given an identification number from 1 to 500 for each of the respondent in my survey. I have used the ordinal scale when I have the ordinal scale for ranking the participants in a boar race. I have used the interval scale is that of temperature. I measured the temperature in Celsius. I used the ratio scale when I measured the time taken to complete each task in the workplace. For instance, I used the ratio scale to measure the time taken to complete one forging operation.
2. Is it important to provide respondents with a balanced scale? Give an example where you think that balanced and unbalanced scales work well.
It is important to provide respondents with a balanced scale when there is need to leave the respondent with a fair decision. So when the purpose is to measure both the direction of the respondent's attitude and the strength of the attitude the balanced scale is used.
On the other hand when the direction of the attitude of most of the respondents is known and it is important to reassure the intensity ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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