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Data collection, ethical concerns w/ data collection

1. Data Collection Paper
use the Internet, Electronic Reserve Readings (ERR), or other resources to locate at least four peer-reviewed, scholarly research articles that are relevant to your research topic.
Write a 1,050-1,750-word paper in which you include an edited version of last week's learning team paper and the following components of the research process:
a. Review of Literature
1) Summarize the peer-reviewed articles
2) Describe how the articles apply to your research topic

b. Sampling design
1) Define the population from which your samples came
2) Was the sample size appropriate for this research topic? Explain
3) Identify the possible sources of bias or error that could occur when sampling (validity and reliability)
c. Data collection
1) Display your data in both tabular and graphical format
2) Identify some primary data collection methods that could be used to collect data
3) Discuss any possible ethical concerns regarding the collection of data

JUST WRITING ABOUT THE DATA COLLECTION 350 words ONLY TO COVER THE FOLLOWING:

2. AND 3
IDENTIFY SOME PRIMARY DATA COLLECTION METHODS THAT COULD BE USED TO COLLECT DATA

3. DISCUSS ANY POSSIBLE ETHICAL CONCERS REGARDING THE COLLECTION OF DATA

OUR TEAM PAPER WAS ABOUT MORE PEOPLE BUYING MORE IMPORTED CARS, AGE MAKE A DIFFERESE, OLDER PEOPLE TEND TO BUY MORE EXPENSIVE CARS, THIS IS WHAT WE CONCLUDED IN OUT TEAM PAPER, WE NEED TO FIND A PEER REVIEW ARTICLE THAT WILL SUPPORT THESE CLAIMS IN THE INTERNET, PROQUEST, ETC THEN JUST SUMMARIZE IT INCLUDE THE WEB LINK OR REFERENCES OF THE ARTICLE

ATTACH IS PART OF THE SAMPLING DESIGN
Young consumers and older consumer's preferences and habits peer review summary
In peer reviews, Companies like the ADVO inc. (direct mail advertising company) expand on the results of research like the whitner auto data set. ADVO inc. conduct surveys to analysis consumer buying habits and preferences, amongst the surveys conducted were on the auto industry. Susan Roberts the director of ADVO concluded on bases of the surveys taken, founded that salespeople in the auto industry tend to be bias against younger adults, concluding that they have less money and are always looking for the less expensive car. Bias can occur in all industries, but when such things occur, dealers are likely to miss out on the opportunity of creating a relationship with younger adults. Good service and treatment can bring customers back when they get older to do more business and even buy another car from them. Surveys finding found that dealerships lose out on opportunities because of the mind set they have when dealing with younger consumers. The owner of Galpin Ford in north hills, CA, Mr. Bert Boeckmann added that the survey findings do prove to be somewhat true. He stated that older adults have more experience because they have dealt with the automobile industry longer and have seen all the improvements that occurred over time. For young adults, their point of view is based on what is popular and in style today. Surveys have shown that young adult tend to frequently change cars, while older adults consider quality and durability so they dish out more for their vehicles. The survey also concluded that younger consumers are more price sensitive then older buyers. Older people spend more to get a better car that will last longer, while younger adults go for what they can afford. Income and age makes a difference in the decision making of what cars to purchase. Young adults are what drive the auto industry, because they tend to buy more cars then older consumers but their needs are often overlooked. Young consumers are likely to buy less expensive cars then older consumers because of income and status. Older adults are more careful when purchasing cars and they are willing to pay more for a better car. The surveys finding proved that status, age, and income, very much play a big part in what consumers will purchase.
Reference
Keenan, T. (Jan 1999). Survey says those fussy younger buyers are harder to satisfy. Ward's Dealer Business, 33, 5. p.38. Retrieved January 10, 2009, from General OneFile via Gale:
http://find.galegroup.com/ips/start.do?prodId=IPS

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Hi,

Here are some more articles that support your theory that older consumers buy more expensive cars:

http://money.cnn.com/2007/09/11/pf/retirement/boomer_survey.moneymag/index.htm
http://www.businessweek.com/magazine/content/05_43/b3956201.htm
http://www.allisonfurkey.com/boomers.htm

2) Identify some primary data collection methods that could be used to collect data

There are a few primary data collection methods:

1) phone survey

In this case, you would call up individuals and ask them questions over the phone

2) electronic surveys (internet)

Here, you would email your survey to your participates, and they can fill it out when they have the time

3) focus groups

You can gather 6-8 individuals in a room and ask them questions directly to get their opinion

4) Observation

You can watch your sample behavior in a situation.

Let's look at each in context with your research

1) Phone
You would call both young and older consumers to ask them question on their car buying habits
- there might be issues in sample collection, since younger people live very hectic lives, and might not have time to answer phone surveys, while older people might like this method

2) Internet - we can email out the surveys to anyone in our target age groups - we can possibly send out thousands of surveys.
Unfortunately, you might not be able to get many senior to fill ...

Solution Summary

Using the provided article, this posting looks at data collection, and answers the questions listed below. It also looks at Ethical concerns in the data collection process.

Please note the posting states:

JUST WRITING ABOUT THE DATA COLLECTION 350 words ONLY TO COVER THE FOLLOWING:

2. AND 3
IDENTIFY SOME PRIMARY DATA COLLECTION METHODS THAT COULD BE USED TO COLLECT DATA

3. DISCUSS ANY POSSIBLE ETHICAL CONCERS REGARDING THE COLLECTION OF DATA

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