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The major premise of the marketing research association's ethical code related to data collection, is to ensure that any marketing research that is conducted, is conducted in a manner that is commensurate with the ethical ideals of fairness and accountability, and that the methods of data collection do not infringe upon the rights of the individuals collecting the data, nor the individuals that the data is subsequently collected from. This is very important, due to the fact that any unethical actions that are taken during the collection of data, would have a negative impact on the validity of the research being conducted, and subsequently have a negative impact on the image of the marketing research Association.
The marketing research association's ethical codes relating data collection, are guidelines by which market research can be conducted in an manner that will gain a high level of public respect, due to the fact that the data collection is conducted in a manner that is just and fair, which will have the effect of increasing the level of consumer confidence in the organization as a whole. When consumer confidence in the organization is increased, the byproduct is a greater ...