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Ethics in Data Collection

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Visit the Marketing Research Association Web Site www.mra-net.org and examine the ethical codes relating to data collection. Write a brief report.

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https://brainmass.com/business/business-philosophy-and-ethics/ethics-in-data-collection-445627

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The major premise of the marketing research association's ethical code related to data collection, is to ensure that any marketing research that is conducted, is conducted in a manner that is commensurate with the ethical ideals of fairness and accountability, and that the methods of data collection do not infringe upon the rights of the individuals collecting the data, nor the individuals that the data is subsequently collected from. This is very important, due to the fact that any unethical actions that are taken during the collection of data, would have a negative impact on the validity of the research being conducted, and subsequently have a negative impact on the image of the marketing research Association.

The marketing research association's ethical codes relating data collection, are guidelines by which market research can be conducted in an manner that will gain a high level of public respect, due to the fact that the data collection is conducted in a manner that is just and fair, which will have the effect of increasing the level of consumer confidence in the organization as a whole. When consumer confidence in the organization is increased, the byproduct is a greater ...

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Data Collection paper

1. Data Collection Paper
use the Internet, Electronic Reserve Readings (ERR), or other resources to locate at least four peer-reviewed, scholarly research articles that are relevant to your research topic.
Write a 1,050-1,750-word paper in which you include an edited version of last week's learning team paper and the following components of the research process:
a. Review of Literature
1) Summarize the peer-reviewed articles
2) Describe how the articles apply to your research topic

b. Sampling design
1) Define the population from which your samples came
2) Was the sample size appropriate for this research topic? Explain
3) Identify the possible sources of bias or error that could occur when sampling (validity and reliability)
c. Data collection
1) Display your data in both tabular and graphical format
2) Identify some primary data collection methods that could be used to collect data
3) Discuss any possible ethical concerns regarding the collection of data

JUST WRITING ABOUT THE DATA COLLECTION 350 words ONLY TO COVER THE FOLLOWING:

2. AND 3
IDENTIFY SOME PRIMARY DATA COLLECTION METHODS THAT COULD BE USED TO COLLECT DATA

3. DISCUSS ANY POSSIBLE ETHICAL CONCERS REGARDING THE COLLECTION OF DATA

OUR TEAM PAPER WAS ABOUT MORE PEOPLE BUYING MORE IMPORTED CARS, AGE MAKE A DIFFERESE, OLDER PEOPLE TEND TO BUY MORE EXPENSIVE CARS, THIS IS WHAT WE CONCLUDED IN OUT TEAM PAPER, WE NEED TO FIND A PEER REVIEW ARTICLE THAT WILL SUPPORT THESE CLAIMS IN THE INTERNET, PROQUEST, ETC THEN JUST SUMMARIZE IT INCLUDE THE WEB LINK OR REFERENCES OF THE ARTICLE

ATTACH IS PART OF THE SAMPLING DESIGN
Young consumers and older consumer's preferences and habits peer review summary
In peer reviews, Companies like the ADVO inc. (direct mail advertising company) expand on the results of research like the whitner auto data set. ADVO inc. conduct surveys to analysis consumer buying habits and preferences, amongst the surveys conducted were on the auto industry. Susan Roberts the director of ADVO concluded on bases of the surveys taken, founded that salespeople in the auto industry tend to be bias against younger adults, concluding that they have less money and are always looking for the less expensive car. Bias can occur in all industries, but when such things occur, dealers are likely to miss out on the opportunity of creating a relationship with younger adults. Good service and treatment can bring customers back when they get older to do more business and even buy another car from them. Surveys finding found that dealerships lose out on opportunities because of the mind set they have when dealing with younger consumers. The owner of Galpin Ford in north hills, CA, Mr. Bert Boeckmann added that the survey findings do prove to be somewhat true. He stated that older adults have more experience because they have dealt with the automobile industry longer and have seen all the improvements that occurred over time. For young adults, their point of view is based on what is popular and in style today. Surveys have shown that young adult tend to frequently change cars, while older adults consider quality and durability so they dish out more for their vehicles. The survey also concluded that younger consumers are more price sensitive then older buyers. Older people spend more to get a better car that will last longer, while younger adults go for what they can afford. Income and age makes a difference in the decision making of what cars to purchase. Young adults are what drive the auto industry, because they tend to buy more cars then older consumers but their needs are often overlooked. Young consumers are likely to buy less expensive cars then older consumers because of income and status. Older adults are more careful when purchasing cars and they are willing to pay more for a better car. The surveys finding proved that status, age, and income, very much play a big part in what consumers will purchase.
Reference
Keenan, T. (Jan 1999). Survey says those fussy younger buyers are harder to satisfy. Ward's Dealer Business, 33, 5. p.38. Retrieved January 10, 2009, from General OneFile via Gale:
http://find.galegroup.com/ips/start.do?prodId=IPS

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