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    Advertising propaganda for sociology students

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    Find two examples of advertising in any media and examine how they relate to the propaganda techniques. Describe the ads. Do not assume that "everyone" has seen them. Label the technique being used. Then explain why and how the add fits the description of the technique.

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    Solution Preview

    The most obvious example currently running is the new Nike ad featuring Tiger Wood's with his father's voice over.
    It is a clear usage of sociological perception vs. psychological influence.
    The advertisers are attempting to refresh Tiger's image by infusing social morality as its basis.

    Another advertiser would be Toyota. In light of their recent plight with vehicle failures, the makers of Toyota ...

    Solution Summary

    This solution provides an example of how current advertisers utilize media formats and pop culture to convey a specific message.
    Reference examples and locations, with brief descriptors.