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Internet Crowdsourcing

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Discuss how the Internet has influenced the power and pitfalls of crowdsourcing, using the two articles below to support your case:

http://mashable.com/2012/04/05/doritos-crash-super-bowl/#h4C_xkaBJ5qQ

http://news.bbc.co.uk/2/hi/uk_news/magazine/8788780.stm

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Solution Summary

600 words and two Internet articles brainstorm some pros and cons of Internet crowdsourcing.

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Welcome to BrainMass! Please rate 5/5 for my sample ideas using the 2 article references to guide you.
I deeply appreciate your business and am honored to assist you! My response is comprised solely of brainstorming to give you some food for thought to launch your own research, essay, or further work.

Think of a clever hook for the intro and formulate your thesis:

When we are browsing IPhones daily, we typically encounter prolific evidence of crowdsourcing based on social media and increased technological advancements. In fact, the Internet has greatly influenced both the power and pitfalls of crowdsourcing. The impacts on consumers are quite extensive as a result of crowdsourcing.

Discuss some of the pros first:

First of all, research shows evidence of positive merits and powers of crowdsourcing. Erickson (2012) demonstrates how consumer empowerment and increased decision-making can result from crowdsourcing, specifically using the example of the Doritos brand and how they use crowdsourcing "to challenge the status quo and hand the power over to its consumers. The company also believes this ...

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