Purchase Solution

Normative and Informational Social Influence

Not what you're looking for?

Ask Custom Question

Explain how both normative and informational social influence worked to convince Stanley Milgram's (1974) participants to deliver powerful shocks to a hapless learner. How did replications of the original study demonstrate the role of normative and informational influence?

Purchase this Solution
Solution Summary

Discusses Stanley Milgram's experiment and how it included normative and informational social influence. References included.

Solution Preview

The majority of society has been taught or trained to obey authority which makes it difficult for some people to refuse someone they consider as an authority figure. I think this is typical of operant conditioning because some were afraid to stop for fear of punishment or negative reaction by the person in authority; therefore, the "teachers" continue to cause substantial discomfort and pain and feel that they are just following orders. They justify their actions just as a person who commits mass murder does. I would compare this to a person who suffers from auditory hallucinations and acts on what the ...

Solution provided by:
Denise Maddon, MA Ed
Education
  • MS,
  • MA Education (Family and Community Services), Ashford University
  • B.A., Ashford University
  • A.S., Oklahoma State University
Recent Feedback
  • "Thank you! I will look these up to read for my paper. Thank you for your guidance."
  • "Thank you Denise! Very helpful! :) Be safe. "
  • "Thank you"
  • "Thank you"
  • "Thank you"
Purchase this Solution
Free BrainMass Quizzes
Psychoanalysis and Sigmund Freud

This quiz explores the personality theory of psychoanalysis, in particular reference to how Freud conceptualized of this theory.

Childhood Disorders (Axis 1)

This quiz is designed to test one's knowledge on childhood Principle Disorders found in the DSM-IV (1994). This is a good quiz for those who wish to pursue a career in child assessment or child development. Good luck.

Developmental Psychology

This quiz explores the concepts, theories and key terminology associated with human psychological development.

Piaget's Theories on Development

Do you know all about Piaget's theories on development? Find out with this quiz!

Sigmund Freud

How much do you know about Sigmund Freud's theories? Find out with this quiz!

View More Free Quizzes
Related BrainMass Solutions

  • Social influence and Behavior

    This solution provides examples of different kinds of social influences such as informative social influence and normative social influence.

  • Informational and Normative Influence in Nazi Germany

    562125 Informational and Normative Influence Discuss in detail the role of both informational and normative influence in Nazi Germany and the Holocaust.

  • Understanding Conformity

    One of the most widely accepted accounts of group influence is that of Deutsch and Gerard (1955). Their theory suggests that there are two types of conformity, these are 'informational' and 'normative' influence.

  • Conformity & the Media

    If a woman changes her behavior to conform to these ideals what is happening is normative social influence to gain approval and avoid rejection.

  • Important Social Psychology Research: Milgram, Zimbardo

    - the results from this experiment indicate that normative and informational social influence had a role to play, deindividuation/the loss of a sense of identity seemed most likely to lead to conformity.

  • Social influence and Juvenile Delinquency

    For the situation of ridiculed to progress to the point of the person being ostracized and then physically assaulted is a result of normative social influence.

  • Group Norms & Productivity?

    However, group norms have the most influence when normative group conformity is internally motivated, such as normative or informational influence, meaning that we accept influence from others (through group norms) because we want to.

  • Normative behavior

    267663 What is normative behavior. how much culture influence norms. ,,,,, Identify a norm in our society or American culture. What is normative behavior (folkways, mores, and taboos) and how might culture influence norms?

  • normative environmental events in American Culture

    431243 Normative Environmental Events in American Culture You read about normative environmental events and experiences.

View More Related Solutions