Explain how both normative and informational social influence worked to convince Stanley Milgram's (1974) participants to deliver powerful shocks to a hapless learner. How did replications of the original study demonstrate the role of normative and informational influence?
The majority of society has been taught or trained to obey authority which makes it difficult for some people to refuse someone they consider as an authority figure. I think this is typical of operant conditioning because some were afraid to stop for fear of punishment or negative reaction by the person in authority; therefore, the "teachers" continue to cause substantial discomfort and pain and feel that they are just following orders. They justify their actions just as a person who commits mass murder does. I would compare this to a person who suffers from auditory hallucinations and acts on what the ...
Discusses Stanley Milgram's experiment and how it included normative and informational social influence. References included.