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Social Cognitive Memory and Attention

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Attention, Encoding, and Social Cognitive Memory focus on the saliency, vividness, and accessibility of information, which influences attention. Explore social cognitive memory models as they relate to attention and encoding. Attention is the cognitive process wherein specific focus is given to particular stimuli (Raghubir & Valenzuela, 2006). There are many factors that impact our ability to attend to any of the multiple stimuli in our environment at any given time, such as the extent to which a stimulus is salient, the extent to which a stimulus is vivid, and the extent to which the information for a stimulus is mentally accessible. These three factors impact the likelihood of attention and encoding into social cognitive memory.

In this discussion, include:
A description of a social event in the media involving one person that stood out to you.
Explain how salient, vivid, and accessible the information is.
Explain one possible reason why the information is salient, vivid, and accessible to you.
Explain one insight you had related to how you attend to information by using the media example. Be specific and use the current literature to support your response

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Solution Summary

The solution provides information, assistance and advise in tackling the task (see above) of discussing and exploring the topic of social cognitive memory (and how memory works) and attention via the completion of the task that asks for the description of a media event, the discussion of salient, vivid and accessible information and the discussion of certain viewpoints in relation to this. Resources are listed for further exploration of the topic.

Solution Preview

In this particular task, you are being asked to explain information-types as it relates to memory. I suggest this simple outline:

1. Memory Model and how memory works - 100 words
2. on salient, vivid and accessible information - 100 words
3. Example of such information from a personal perspective and why - 100 words
4. Media example - 100 words

The media example provided here is general but should cover what you need. You can also use the listed resources to further explore the topic. Good luck with your studies.

AE 105878/Xenia Jones
How Memory Works

Human memory does not work like a video camera. While we recall past events, we cannot recall everything and memory is subject to a host of factors that affect retention, clarity of recall and the manner by which it can decay. Human beings experience an event, encode what is significant in that event to memory, store said event and retrieve said event when there is a need. But not all can be recorded or is deemed important for encoding and to understand what is encoded, it is important to note that attention plays a part as well as the impact of the event to the individual so that it is encoded in memory (i.e. Graduation Day). Miyake & Shah (1999) wrote that in cognitive psychology, one of the most important theoretical construct is that on working memory. Working memory refers to the mechanism ...

Solution provided by:
  • MPhil/PhD (IP), Open University, Milton Keynes, UK
  • MA, Open University, Milton Keynes, UK
  • Certificate, Geva Ulpan (via Universita Tel Aviv)
  • BA, University of the Philippines
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