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Attention and Consciousness

A description of a practical situation in which information can be hidden or make to stand out. Explain how theories of attention apply to the situation, and indicate the social and /or cultural factors that might influence attention in both this stiuation and others. Then, apply what you have learned in the readings and experiments to describe what happens when performing a vidual search task in which you search for a known figure in a crowd, or search for a person you do not know on information yu are told about him or her.

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(a) A description of a practical situation in which information can be hidden or make to stand out. Explain how theories of attention apply to the situation, and indicate the social and /or cultural factors that might influence attention in both this situation and others.

One of the ways that information can be hidden is through unconscious processes, that is not focusing on the information that is stored in memory. For example, only small amounts of information are automatically transferred into short-term memory. Short term memory is capable of storing information for longer periods, but is also of limited capacity (Sternberg, 2006). Information is stored in short term memory in one or two ways; "it can be stored acoustically by sound or visually by the way it looks" (p. 165). For instance, short-term memory has a limited capacity storing seven to eight items of short duration ranging from 2 to 30 seconds.

As an example, if a person studying music hears a sound, it is stored in short-term memory only for a few seconds, however, if he or she rehearses , the period of time the musical information is stored can be lengthened. Short-term memory is sometimes referred to as working memory... Sternberg defines working memory as holding the most recently activated ...

Solution Summary

This solution discusses how theories of attention can apply in a situation, and describes how social and cultural factors may influence attention in the situation

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