See the attached file for details of the problem. Given the conditions, how many ads should be placed to maximize the total number of people reached?© BrainMass Inc. brainmass.com July 22, 2018, 10:51 am ad1c9bdddf
See the attached file.
1. Calculate the increase in audience per dollar spent.
2. Newspaper ads have the highest Aud/$, so max them out at 10.
3. TV spending must exceed Newspaper spending, so ...
Given a fixed budget and known data on how many people each type of advertisement will reach, use marginal analysis to maximize the number of people reached by an ad campaign.