Explore BrainMass
Share

Explore BrainMass

    Maximizing The Effectiveness of an Advertising Budget

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    See the attached file for details of the problem. Given the conditions, how many ads should be placed to maximize the total number of people reached?

    © BrainMass Inc. brainmass.com October 10, 2019, 3:24 am ad1c9bdddf
    https://brainmass.com/math/linear-transformation/maximizing-the-effectiveness-of-an-advertising-budget-418887

    Attachments

    Solution Preview

    See the attached file.
    Solution:

    1. Calculate the increase in audience per dollar spent.
    2. Newspaper ads have the highest Aud/$, so max them out at 10.
    3. TV spending must exceed Newspaper spending, so ...

    Solution Summary

    Given a fixed budget and known data on how many people each type of advertisement will reach, use marginal analysis to maximize the number of people reached by an ad campaign.

    $2.19