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Maximizing The Effectiveness of an Advertising Budget

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See the attached file for details of the problem. Given the conditions, how many ads should be placed to maximize the total number of people reached?

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Solution Preview

See the attached file.

1. Calculate the increase in audience per dollar spent.
2. Newspaper ads have the highest Aud/$, so max them out at 10.
3. TV spending must exceed Newspaper spending, so ...

Solution Summary

Given a fixed budget and known data on how many people each type of advertisement will reach, use marginal analysis to maximize the number of people reached by an ad campaign.