Purchase Solution

Linear programming-maximze advertising budget

Not what you're looking for?

Ask Custom Question

As part of a campaign to promote its annual clearance sale, the Excelsior Company decided to buy television advertising time on Station KAOS. Excelsior's advertising budget is $102,000. Morning time costs $3000/minute, afternoon time costs $1000/minute, and everning (prime) time costs $12,000 minute. Becasue of pervious commitments, KAOS cannot offer Excelsior more than 6 min of prime time or more than a total of 25 min of advertising time over the 2 weeks in which the commercials are to be run. KAOS estimates that morning commericials are seen by 200,000 people, afternoon commericals are seen by 100,000 people and everning commericals are seen by 600,000 people. How much morning, afternoon, and everning advertising time should Excelsior buy to maximize exposure of its commericals.

Purchase this Solution

Solution provided by:
Education
  • BE, Bangalore University, India
  • MS, University of Wisconsin-Madison
Recent Feedback
  • "Your explanation to the answers were very helpful."
  • "What does 1 and 0 means in the repair column?"
  • "Went through all of the formulas, excellent work! This really helped me!"
  • "try others as well please"
  • "Thank you, this helped a lot. I was not sure how to plug in those numbers to a formula. This was a great help. Now I have to figure out how to explain cost of capital is used in net present value analysis, and how cost of capital is used in net present value analysis. This stuff gets confusing."
Purchase this Solution


Free BrainMass Quizzes
Know Your Linear Equations

Each question is a choice-summary multiple choice question that will present you with a linear equation and then make 4 statements about that equation. You must determine which of the 4 statements are true (if any) in regards to the equation.

Graphs and Functions

This quiz helps you easily identify a function and test your understanding of ranges, domains , function inverses and transformations.

Solving quadratic inequalities

This quiz test you on how well you are familiar with solving quadratic inequalities.

Multiplying Complex Numbers

This is a short quiz to check your understanding of multiplication of complex numbers in rectangular form.

Geometry - Real Life Application Problems

Understanding of how geometry applies to in real-world contexts