GE Healthcare and BOP Markets
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Need help to determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare's growth in this market segment.
Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
Determine the manner in which GE Healthcare's strategy to improve its position in BOP markets contributed to the organization's value chain in both emerging and developed markets.
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Solution Summary
This response analyzes the GE Healthcare division of GE and its success in a BOP market in India.
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Need help to determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
The emerging trends that resulted in GE Healthcare developing a new strategy for marketing low cost EEG machines in India, which is a bottom of the pyramid market was the ability to tap into the undeveloped market of a middle class in India that although still considered marginally poor in regard to Western Industrialized standards, is able to afford products that are sold for much less than in Western countries. Because countries within this market have governments largely responsible for purchasing medical equipment for their hospitals, GE decided to tap into vast populations in BOP markets, which are willing to adopt affordable products with acceptable performance.
Examine two (2) internal ...
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- MS, Prairie View A&M University
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