Visit General Electric's corporate website: www.ge.com. In the company's citizenship section, research a GE produced report on one of its global initiatives. Summarize in detail the project's initiative. Discuss the potential positive and negative effects of the GE project on both GE and on the country in which it is located.
Healthymagination Project Report:
Healthymagination refers to the decision made by an individual to become healthy. GE came up with healthymagination to gather, discuss and share ideas about health. This initiative was aimed at providing better health to many people at lower cost. This projects aims at identifying and developing technologies, validating products and services and also uncovering health needs and coming up with evidence that will enable the company to improve on the access, quality and health care cost. It is about launching more products at more price points than ever before. Companies and governments are finding it hard to cater for the increasing need in health care yet on the other hand there is an increase in people suffering from chronic illnesses and others are getting older (Barber & Immelt, 2010).
Healthymagination has come up with technologies that will improve on the quality and access to health at a lower cost and this is the company's business strategy. This business is meant to create insight between the product development, customer and market needs. The project is striving to provide services that are economically and clinically relevant. This company also offers products to developing countries at an affordable price and also easy to access. Also offered are molecular diagnostics to understand more about each patient detect disease and enable bio-therapies for next generation using life sciences capabilities (Barber & Immelt, ...
This solution discusses GE's Healthymagination Project in 921 words with reference to the project's website.