Purchase Solution

Rx and media advertising

Not what you're looking for?

Ask Custom Question

The increased practice of media advertising for prescription medications and incentives to health care providers to prescribe promoted prescription medications adds complexity to the provider-client relationship. What are the possible results of such practices?

Purchase this Solution
Solution Summary

The expert examines Rx and media advertising.

Solution Preview

It definitely puts a higher pressure on the drug prescribing Dr. with demands from some patients wishing to get prescriptions of drugs they have read or heard about. But actually it is just a difference in magnitude not in essence since there has always been writings or talk about new "fantastic" therapies and drugs that patients have read or heard about and wish for themselves. An example is the world wide over use of antibiotics which is part of the reasons for the problem ...

Purchase this Solution
Free BrainMass Quizzes
Vitals about a Patient's Vitals

Basic questions about blood pressure and measurements.

First Aid

Do you know how to provide first aid?

Tumor Markers

This quiz help you memorize common tumor markers used to detect and diagnose some types of cancer.

What everyone should know about MRSA

This quiz focuses on what everyone should know about community MRSA. Community MSRA is an infection in healthy people.

Celiac Disease

This quiz will provide a brief introduction to Celiac Disease. Questions will focus on definitions and symptoms.

View More Free Quizzes
Related BrainMass Solutions

  • Pros & Cons of Healthcare Advertising Directly to Consumers

    Furthermore, there is concern that the inclusion of celebrities in healthcare advertising is misleading. Gabb, M. (2008, 24 March). Pros and cons of direct to consumer advertising. Rx Communications.

  • Rings and Principal Ideals : Left and Right Ideals

    126316 Rings and Principal Ideals: Left and Right Ideals Show that if R is a ring with identity element and x is an element in R, then Rx = {rx: r in R} is the principal left ideal generated by x.

  • Linear differential operator

    Then y'=re^rx and y"=(r^2)e^rx Hence L[e^rx]=ay'' +by' +cy ==> L[e^rx]=a((r^2)e^rx) +bre^rx +ce^rx taking e^rx out as common factor, we get L[e^rx]=(a(r^2) +br+c)e^rx All the best Thank you for using Brainmass.

  • Symbolic Logic Problem : Proof

    Existential quantifiers and negation rules are analyzed.

  • Symbolic Logic Problem

    that (X)R(X) and then according to 1 we must have (X)NX, because of the properties of "or" and the fact that ~RX shows up.

  • Absorption and Fluorescence

    11367 Absorption and Fluorescence Question: An aromatic compound, RX, fluoresces at 470 nm (quantum yield = 0.1) after excitation at 340 nm. The molar absorptivity of RX at 340 nm is 1100.

  • effectiveness of social networks

    Advertising has shifted from traditional media to digital media and especially, social media sites like FaceBook in a big way in the last few years due to numerous reasons.

  • Absorption and fluorescence

    13013 Absorption and fluorescence An aromatic compound, RX, fluoresces at 470 nm (quantum yield = 0.1) after excitation at 340 nm. The molar absorptivity of RX at 340 nm is 1100.

  • Advertising Media

    2-What are the pros and cons of using radio media? Print media? Television? Digital media? Choose two and list the pros and cons of using each media for an advertising campaign (use 2 APA sources to support answer) Hello.

View More Related Solutions