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    Rx and media advertising

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    The increased practice of media advertising for prescription medications and incentives to health care providers to prescribe promoted prescription medications adds complexity to the provider-client relationship. What are the possible results of such practices?

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    It definitely puts a higher pressure on the drug prescribing Dr. with demands from some patients wishing to get prescriptions of drugs they have read or heard about. But actually it is just a difference in magnitude not in essence since there has always been writings or talk about new "fantastic" therapies and drugs that patients have read or heard about and wish for themselves. An example is the world wide over use of antibiotics which is part of the reasons for the problem ...

    Solution Summary

    The expert examines Rx and media advertising.