I need guidance or your input on considering the rate of the marketing of medical/pharmaceutical products by the drug companies. There is growing concern from consumer groups and the medical community regarding current marketing practices which result in overconsumption or no medical benefit. What do you think their impact is on social values, morals norms and the nursing practice itself?© BrainMass Inc. brainmass.com October 17, 2018, 12:03 pm ad1c9bdddf
The problem is that the US is a corporation/consumer nation. That means that corporations do whatever they feel is necessary to make a profit while consumers try to get "things" at the best possible prices. I'll call this "The Battle." In the 1980's, the federal government allowed drug companies to advertise directly to the public instead of through physicians and pharmacists. This is known as Direct-to-Consumer (DTC) Advertisements. From the Food and Drug Administration website:
"DTC ads are published in magazines and newspapers that are distributed to a general audience rather than to healthcare providers such as doctors, nurses, and pharmacists. DTC ads can also be broadcast through television or radio. Other types of materials, such as brochures, booklets, or pamphlets distributed to patients, caregivers, or other non-healthcare providers are considered DTC promotions. While many people would think these are ads, they are technically considered a different category, called promotional labeling."
So now doctors and nurses are caught up in The Battle between drug companies and patients and this becomes an ethical or moral issue for us. Patients have certain concrete expectations when they walk into a doctor's office. They want ...
The answer addresses the question about how Direct-to-Consumer Advertisements affect patient expectations and the nursing ethics involved with that method. What should morally occur when a patient walks into a clinic waving a magazine ad and demanding that the physician prescribe that certain medication? From the pharmaceutical company's viewpoint, advertising is a way to maximize profits. There are certain tactics patients can use if they don't get their intended results which is "I want this pill now because this ad promises me that I will get better fast."
A case study is provided.
Healthcare Players in the Market
A) Distinguish between the concentration ratio and the herfindahi-hirschman index (HHI). What are the limitations of these measures within the context of the pharmaceutical industry?
b) If the interest group theory applies to hospitals, why doesn't it also apply to nursing homes? Would a doctor-owned, for-profit hospital be as attractive to physicians as a nonprofit hospital?
c) Can we say which are the most efficient hospitals nonprofits or for-profits? Which are the most efficient nursing homes? What qualifications apply to our present knowledge in each case? What is your view?
d) Explain why it is often claimed that hospitals compete for doctors rather than patients. What are some of the implications of this phenomenon, assuming that it is true?
e) Even nonprofit hospitals must earn a profit explain in view of the European and Canadian health system.
f) Suppose that the licensure requirements for health care providers were eliminated. Use supply-and-demand analysis to predict what may happen to the price and quantity of health care services. Are there other considerations, in particular, mechanism that could evolve to replace licensure?
g) Direct-to-consumer (DTC) advertising of prescription drugs is growing rapidly. List several products with which you have become familiar as a result of such advertising. Discuss the pros and cons of DTC advertising from the perspective of physicians and patientsView Full Posting Details