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Anderson's Model changes health care marketing

How does Anderson's Model change the way in which health care is marketed?

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According to Ronald Andersen's Behavioral Model of Families' Use of Health Services, there are two factors influencing use of health services. Enabling resources or community resources such as health personnel and facilities must be available. The second, family-enabling resources, that know how to access and use the health services and have the means to get to them. When a facility, whether it is a small agency or fore-profit corporation, is compelled to market services, the cost benefit analysis would demonstrate a good value for the investment to go toward spending most directly to the ...

Solution Summary

According to Ronald Andersen's Behavioral Model of Families' Use of Health Services, there are two factors influencing use of health services. Enabling resources or community resources such as health personnel and facilities must be available. The second, family-enabling resources, that know how to access and use the health services and have the means to get to them.

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