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    Anderson's Model changes health care marketing

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    How does Anderson's Model change the way in which health care is marketed?

    © BrainMass Inc. brainmass.com October 9, 2019, 11:07 pm ad1c9bdddf
    https://brainmass.com/health-sciences/marketing-in-health-care/anderson-s-model-changes-health-care-marketing-244994

    Solution Preview

    According to Ronald Andersen's Behavioral Model of Families' Use of Health Services, there are two factors influencing use of health services. Enabling resources or community resources such as health personnel and facilities must be available. The second, family-enabling resources, that know how to access and use the health services and have the means to get to them. When a facility, whether it is a small agency or fore-profit corporation, is compelled to market services, the cost benefit analysis would demonstrate a good value for the investment to go toward spending most directly to the ...

    Solution Summary

    According to Ronald Andersen's Behavioral Model of Families' Use of Health Services, there are two factors influencing use of health services. Enabling resources or community resources such as health personnel and facilities must be available. The second, family-enabling resources, that know how to access and use the health services and have the means to get to them.

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