Sociology of Sports: Sponsorship of Sports/Soccer in US
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1) Wealthy and powerful people in many Western societies have sponsored organized, competitive sports; in fact, they have given billions of dollars every year to make sure these sports are publicized, promoted, and played for spectators around the world. This is interesting because many of these sports do not make money for sponsors. So why do wealthy and powerful people continue to sponsor sports rather than using their money in other ways?
2) "Soccer has not become a widely successful professional sport because it isn't American enough." Discuss the accuracy of this statement in light of information from this unit and then explain whether you agree with it or not.
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Solution Summary
This solution addresses the sponsorship of sports by wealthy people and their reasoning for supporting athletic events. It also discusses why soccer is not more popular in America. Examples and APA references are included.
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1) Wealthy and powerful people in many Western societies have sponsored organized, competitive sports; in fact, they have given billions of dollars every year to make sure these sports are publicized, promoted, and played for spectators around the world. This is interesting because many of these sports do not make money for sponsors. So why do wealthy and powerful people continue to sponsor sports rather than using their money in other ways?
Wealthy and powerful people in many Western societies have sponsored organized, competitive sports, even though it is not always a profitable venture for the sponsors. This practice continues for many reasons: ego is one of the largest reasons, allowing the wealthy person to be associated with a large sporting event feeds their ego and shows off their importance to the community. Another reason is philanthropy and community service, sponsoring sporting events gives back to communities, allowing the sport to be ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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