Go to The Journal of Medical Practice Management. Select one of the podcasts under the Technology tab that discusses Electronic Health Records (EHR). Present a comprehensive overview of the podcast (author, his/her position or title, etc.) and how the information pertains to this week's reading and specifically, to the role of a healthcare CIO.© BrainMass Inc. brainmass.com October 25, 2018, 7:25 am ad1c9bdddf
See the attached file.
Author/Editor: Kent Bottles
About: Kent Bottles interviews Dr. Peter Basch, a Washington, D.C internist who has years of experiences with the electronic health record. Dr. Basch shares his experiences with the EHR in his practice and the pros and cons of using the health information system.
Dr. Basch has a small practice with seven health care providers: six physicians and one nurse practitioner. He found that it was hard to keep information in one place and having it current in two places was impossible. So in the early 90s, he felt there was a better solution to this. There is a small percentage of physicians in small practices that have adopted the electronic medical record, about 5-10 percent. The primary barrier of electronic medical record implementation is a business case, one that tells the physician that their investment in technology will help with workflow efficiency.
National data reflects that very few doctors have been ...
The solution assists in presenting a comprehensive over of the Electronic Health Records podcast.
Interactive E-marketing Benchmarks
At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences. President Learner is especially interested in assuring the e-business that its successful "health care learning for the digital future" positioning strategy is well understood.
Develop a plan of 1,000-1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.
Consider the following for inclusion:
Interactive marketing benchmarks: Web site designs, online features like instant messaging, and others
Reference citations: The Web site or online reference source from which the benchmark is identified
Description of e-marketing process/program critical success factor(s): The actual Cyber-Health e marketing advantages derived from incorporating the identified benchmark(s)
Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.
President Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business' click-and-order online marketing process as an important source of value for the company. President Learner is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.
Write 600-800 words addressing the following questions:
Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.
Provide some examples of how marketing research processes are different in the e-marketing environment.
Are social media an e-marketing option as well, considering your target markets?