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Health Promotion Programs and the Four P's of Marketing

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Health promotion programs and apply the four Ps of the marketing mix: product, price, place, and promotion. Product is the tangible good, service or behavior. Price is the cost to the target audience of making the exchange. Place is the marketing or distribution channels that the information is relayed to the target population, and promotion is communicating the exchange being offered and maximizing the likelihood that target audiences will take the desired action.

Health promotion program: Promoting skin cancer awareness in a community with a high incidence rate of skin cancer

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The expert examines health promotion programs and the four P's of marketing.

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Health promotion programs and applies the four Ps of the marketing mix: product, price, place, and promotion. Product is the tangible good, service or behavior. Price is the cost to the target audience of making the exchange. Place is the marketing or distribution channels that the information is relayed to the target population, and promotion is communicating the exchange being offered and maximizing the likelihood that target audiences will take the desired action.

Health promotion program: Promoting skin cancer awareness in a community with a high incidence rate of skin cancer

The product is seen by the customer as something that is tangible or not. This could be something such as a house or a piece of furniture. Intangible products are more service oriented such as a class or tax preparation. A product may be something that is a one-time event or is a dynamic series of events and the people who manage this product are looking for ways to improve the creation. The price is another one of the Four Ps. This is what the consumer pays for the product. There is a lot of information that goes into choosing a price but it has to be something a person will pay for this product. There is a fine line between under pricing and over pricing an item. Skin cancer ...

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