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    Public-Health Business Skills

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    Business skills in Public Health
    It is increasingly vital that public health leaders learn from their business-sector counterparts, and that they import appropriate business concepts such as return-on-investment, revenue generation, and entrepreneurialism into their organizations' operations.

    For this Discussion, read and review the TWO articles you selected from the list of articles presented below focusing on the Management Academy for Public Health.

    1.)Briefly summarize the main points of each article. Describe what you learned from these articles regarding the specific concepts of ROI, revenue generation, social marketing, entrepreneurship, or other business planning skills.

    2).In your view, were the business skills applied effectively in the situations described in the articles? Justify your position.

    3).In your experiences so far with public health organizations, identify an example in which business skills were used well, or, alternatively, were used poorly. (Note: Do not use actual names of the organizations or people.) If you do not have a public health example, discuss an example from your other work experience.

    â?¢ Articles: The following articles are from the Management Academy for Public Health (MAPH) issue in the Journal of Public Health Management & Practice:

    1.McNeil, J., & Constandy, E. (2006). Addressing the problem of pet overpopulation: The experience of New Hanover County animal control services. Journal of Public Health Management & Practice, 12(5), 452â?"455. Retrieved from http://www.maph.unc.edu/jphmp/PHH12_5_08_452-455.pdf
    This article addresses the problem of pet overpopulation through an experience from the New Hanover County Animal Control Services (NHCACS). The article discusses how they solved this dilemma with a business solution.

    2.Mims, S. (2006). A sustainable behavioral health program integrated with public health primary care. Journal of Public Health Management & Practice, 12(5), 458â?"461. Retrieved from http://www.maph.unc.edu/jphmp/PHH12_5_09_456-461.pdf
    This article concentrates on the issue of behavioral healthcare for those living in poverty in rural North Carolina.

    3.Orton, S., Umble, K., Rosen, B., McIver, J., & Menkens, A. (2006). Management academy for public health: program design and critical success factors. Journal of Public Health Management & Practice, 12(5), 409â?"418. Retrieved from http://www.maph.unc.edu/jphmp/PHH12_5_02_409-418.pdf
    This article continues the examination of the Management Academy for Public Health at the University of North Carolina in terms of program design and critical success factors.

    4.Scotten, E., Shirin L., & Absher, A. (2006). Creating community-based access to primary healthcare for the uninsured through strategic alliances and restructuring local health department programs. Journal of Public Health Management & Practice, 12(5), 446â?"451. Retrieved from http://www.maph.unc.edu/jphmp/PHH12_5_07_446-451.pdf
    The article focuses on the creation of a health care system for uninsured and low-income individuals in Wilkes County. The purpose of this program is to get these individuals appropriate services and health care treatments in an effort to get them back into society.

    5.Thomas, A., & Ward, E. (2006). Peer power: How Dare County, North Carolina, is addressing chronic disease through innovative programming. Journal of Public Health Management & Practice, 12(5), 462â?"467. Retrieved from http://www.maph.unc.edu/jphmp/PHH12_5_10_462-467.pdf
    This article tells about a school-based group in North Carolina called Peer Power. The group uses high school students as health educators to middle school students.

    6.Umble, K., Orton, S., Rosen, B., & Ottoson, J. (2006). Evaluating the impact of the management academy for public health: developing entrepreneurial managers and organizations. Journal of Public Health Management & Practice, 12(5), 436â?"445. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1829348/pdf/0970601.pdf
    This article presents information about the "Management Academy for Public Health," and how it helps strengthen public health organizations through management, finance, and data.


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    Solution Preview

    The experiences of the New Hanover animal control services article, is an article that describes a situation where state and county officials had to develop and implement a business plan, to help them to reduce the number of unwanted pets in the the county. In addition, this article gives a description of how the animal control was carried out based on a highly efficient and effective business plan. This article contains business strategies that can be used as a model for other counties facing the same types of dilemmas.

    I learned that it is important to conduct state and county business operations in a manner that there will be a significant return on the money that is invested in a program. To conduct business without forecasting the return of investment, will result in a very wasteful enterprise. Revenue ...